In the 2009 Star Trek reboot, Simon Pegg’s Scotty came to a realization: “It never occurred to me to think of space as the thing that is moving.” Have you felt that way these last several months? Things are shifting. The space where we conduct business is the thing that is moving.
This summer, I shared an article about avoiding the “Any Client Trap,” by knowing your “Why” and not taking on a client when you feel that potential client does not fit that “Why.”
As our business space shifts, what is your 2021 strategy for communications that attract the right clients? What works moving forward? Make it personal!
It’s Never Been More Personal
I love dogs! These days, the highlight of any Zoom call for me is if someone’s dog is in the frame, or even if I hear them bark (a little). I love these little insights into someone else’s world and connecting with them on a non-business level.
During these last several months, things have become more about personal connections as you are often invited into someone’s home via Zoom – you have seen their personal spaces, heard their families, and met their pets. More than ever, people are discussing more shared experiences and challenges – both business and personal.
Human-to-Human interaction in Business-to-Business (B2B) or Business-to-Consumer (B2C) is more important than ever. In today’s climate, many feel overwhelmed and inundated by emails and messaging from all fronts. People are craving meaningful ways to connect. When you take a more personal approach to doing business, this resonates.
For potential clients to feel connected to you and your business, make them the hero of their story. Everyone, including business leaders, wants to feel that they are a problem solver who makes good decisions. Let them know that engaging you is one of those good decisions.
Be the guide to their hero. The best heroes have a great guide who provides something the hero either doesn’t have the time and/or skills to do themselves. Your services, skills and knowledge free them up to focus on what they do best. As the guide, your job is to make the hero appear wise, skillful and resourceful.
Next time, we'll discuss how to connect to your hero and position yourself as the guide. Until then, keep making it personal.