by Carl Thomas, CEO of Courage Catalyst, Inc. and YES Contributing Board Member
“Reimagine” – Webster says this means “to form a new conception of; to recreate”.
This idea of reimagining is happening all around us. You’ve seen the examples. So what is the difference between companies that are succeeding in today’s competitive climate and those that are “treading water” or even struggling? It may even feel a little daunting to think about how or where to start.
Of course it is helpful to ensure you have differentiated your products or offerings, collected customer feedback and emphasized customer service. But these are no longer enough.
Your current and future customers are reimagining what they want from you in ways you probably haven’t even considered. And if you don’t join them in “forming that new conception” about your business, you may wake up one day and wonder where those customers all went.
Join us at the next Your Executive Symphony Symposium and learn from three companies who are blazing this trail. Or you can stay on your merry-go-round. Those are fun for a while.
Check your inbox for an invitation from Your Executive Symphony. If you don’t have an invitation and would like one, please fill out a questionnaire here:
http://www.yourexecutivesymphony.org/join.html
This idea of reimagining is happening all around us. You’ve seen the examples. So what is the difference between companies that are succeeding in today’s competitive climate and those that are “treading water” or even struggling? It may even feel a little daunting to think about how or where to start.
Of course it is helpful to ensure you have differentiated your products or offerings, collected customer feedback and emphasized customer service. But these are no longer enough.
Your current and future customers are reimagining what they want from you in ways you probably haven’t even considered. And if you don’t join them in “forming that new conception” about your business, you may wake up one day and wonder where those customers all went.
Join us at the next Your Executive Symphony Symposium and learn from three companies who are blazing this trail. Or you can stay on your merry-go-round. Those are fun for a while.
Check your inbox for an invitation from Your Executive Symphony. If you don’t have an invitation and would like one, please fill out a questionnaire here:
http://www.yourexecutivesymphony.org/join.html
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