And just because we see one running toward us with its mouth wide open, doesn’t mean we really are sure how to respond. Some businesses try to hide from it. Others try to sidestep it. Many try and stand very still and hope it passes by unnoticed.
So how can we be prepared for something that takes many shapes and may arrive completely unannounced?
While there is no single correct answer, one that will almost always help you prepare, is to listen and learn from those that have gone into battle and won, even if they got a few scratches along the way.
If a business is willing to share their experience, go out of your way to listen and learn. You won’t regret it.