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Ethical Fading

3/16/2021

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by Kelly Kunst, YES Founder and CEO

Albert Einstein famously stated, “Not everything that can be counted counts, and not everything that counts can be counted.”
 
In The Infinite Game, Simon Sinek talks about the challenges of ethical fading. Ethical lapses can happen anywhere. Sometimes it’s as simple as too much of a good thing.
 
We all need strong financial performance, but it can be a slippery slope when we are overly focused on short term measures that are out of sync with our long term vision. Shortcuts have proven costly for many companies including Enron, Worldcom, Wells Fargo and most recently, McKinsey consulting.
 
McKinsey bills itself as “the trusted advisor and counselor to many of the world’s most influential businesses and institutions.” However, McKinsey Consulting worked with Purdue pharma and other companies to build marketing and incentives for opioid sales. In February of 2021 it settled a lawsuit in 47 states without admitting wrongdoing and quickly changed leadership.
 
Being an entrepreneur is tough; being an entrepreneur with an infinite mindset can be extraordinarily so.
 
YES is a community of peers that gathers and challenges each other to be our very best.
 
Haven’t found your tribe? Maybe YES is it.

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