Judy explained the PINS of your business – your Profession, Industry, Niche and Specialty – and how important it is to define both current and desired PINS for your business. By defining your PINS, you can find strategic partners who can help you expand your reach into that market in a mutually beneficial arrangement.
Thank you to Judy for presenting a great introduction to SmartMatch Alliances!
Let’s continue the conversation at the YES after-hours book review on February 27. I will be leading a highly interactive and stimulating discussion of Judy’s book while we sip a glass of wine. Wine and a book discussion – life can’t get much better!
YES Board Member
President, Brio Leadership
SmartMatch Alliances by Judy Feld and Ernest F. Oriente can be purchased for $18 from Kristin Robertson at firstname.lastname@example.org.