At the YES January 2014 meeting, attendees had the fortune of hearing Judy Feld, MCC of CoachNet.com, describe SmartMatch Alliances and why they are so important to small business owners. A SmartMatch Alliance is a strategic alliance that allows both parties to expand their businesses, extend their reach, offer additional services and make more money. Judy told stories of her SmartMatch Alliances, including one with the co-author of her eponymous book, SmartMatch Alliances, Ernest Oriente. Judy and Ernest created Coaching Success Teleforums (coachingsuccess.com), a service that provides training via telephone to coaches all over the world. Their newsletter has well over 12,000 subscribers and is sent to over 73 countries.
Judy explained the PINS of your business – your Profession, Industry, Niche and Specialty – and how important it is to define both current and desired PINS for your business. By defining your PINS, you can find strategic partners who can help you expand your reach into that market in a mutually beneficial arrangement.
Thank you to Judy for presenting a great introduction to SmartMatch Alliances!
Let’s continue the conversation at the YES after-hours book review on February 27. I will be leading a highly interactive and stimulating discussion of Judy’s book while we sip a glass of wine. Wine and a book discussion – life can’t get much better!
Kristin Robertson
YES Board Member
President, Brio Leadership
SmartMatch Alliances by Judy Feld and Ernest F. Oriente can be purchased for $18 from Kristin Robertson at krisrob@brioleadership.com.
Judy explained the PINS of your business – your Profession, Industry, Niche and Specialty – and how important it is to define both current and desired PINS for your business. By defining your PINS, you can find strategic partners who can help you expand your reach into that market in a mutually beneficial arrangement.
Thank you to Judy for presenting a great introduction to SmartMatch Alliances!
Let’s continue the conversation at the YES after-hours book review on February 27. I will be leading a highly interactive and stimulating discussion of Judy’s book while we sip a glass of wine. Wine and a book discussion – life can’t get much better!
Kristin Robertson
YES Board Member
President, Brio Leadership
SmartMatch Alliances by Judy Feld and Ernest F. Oriente can be purchased for $18 from Kristin Robertson at krisrob@brioleadership.com.
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